Google cancelled Project Ara — the smartphone project that hoped to bring modular to the masses — a couple of months ago, but that has left a lot of longtime fans of the project (myself included, obviously) wondering about what the device could have been. Now, thanks to Nick Gray at Phandroid, we’re starting to learn a bit more about one of the many Ara concepts…
Project Ara Stories November 10, 2016
Project Ara Stories September 1, 2016
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Despite a detailed plan put forward at I/O this May, Reuters is reporting that Google is shelving plans to directly make and release a Project Ara device. While the technology could be licensed and released with other partners, Ara no longer fits into Google’s broader hardware strategy.
Project Ara Stories May 27, 2016
Google gave us a rare update on Project Ara almost exactly a week ago, showing off the latest prototype of the device and giving us an update on when we should expect it to launch. The company said that a new Project Ara development kit is coming this fall, and that the consumer modular phone is scheduled to launch next year. While those promises may or may not prove to have weight, it’s still good to see the company making some steps forward.
And now Dave Hakkens, the creator of Phonebloks (the project that first inspired Project Ara and other modular phones), has come out with his two cents on the latest Ara update…
Project Ara Stories May 20, 2016
After a long wait, Project Ara is now closer to real product with a consumer product finally coming next year. In addition to a new developer kit launching this year, ATAP announced many partnerships with companies to make modules. Google believes that Ara will be the future of computing and is now its own division.
Project Ara Stories March 31, 2016
Alphabet, obviously, has a lot of mainstream products that bring in a huge amount of revenue. Google’s ads business is clearly the front runner by a long shot, but there’s also Android, its hardware offerings (like the Nexus line, OnHub, etc.), Play Store digital content, as well as revenue from subsidiary companies like Nest (er.. Dropcam?), Google Fiber, and others.
But what usually excites people the most at Alphabet are the company’s moonshots under the umbrella of “X” — projects that usually cost hoards of money to keep alive and bring in nothing (or next to nothing) in return. The self-driving car project, Project Loon for worldwide internet, Project Titan drones, Makani‘s wind turbines, and Project Wing air-delivery are just a few, but there are even more exciting projects that have “graduated” to be their own unit at the company.
Google has often I/O as a showcase for its favorite moonshots. The company’s huge Google Glass extravaganza from 2012 is the most obvious example that comes to mind, but the company has used the stage at I/O to introduce to the world some just-as-exciting technologies with much less fanfare. Google ATAP, for example, gave a separate keynote at I/O 2015 introducing a handful of projects arguably more exciting than the things Google announced on the main stage. Technically not the same as the “moonshots” in the X division, but they’re in the same category in my opinion.
While you might be familiar with some the following projects (and that wouldn’t surprise me, considering they’ve all already been announced), they’re all ambitious experiments that have been recognized, announced, and made public-facing, but have since dropped off the radar; a lot of them have gone dormant, at least from our perspective. These are projects that excite me, and I want to hear what’s new with them come next month’s developer conference in Mountain View…