Google Catalogs

Google announced on the Google Commerce blog today that it is finally bringing the previously tablet-only Google Catalogs shopping experience to the web. The catalogs will now be available to browse through any web browser as part of Google Shopping, and they will feature the same collection of issues from partners such as Eddie Bauer, J.Crew, and Williams Sonoma. To visit Google Catalogs on the web, go to www.google.com/shopping/catalogs

Once you find a catalog you like, click on the issue to open the catalog viewer where you can flip through catalog pages and zoom in to see products up close. To view information about specific products, roll your mouse over the page and click the tag for the product you’re interested in. This opens a box with more information, additional views, and price. Clicking ‘View Details’ takes you directly to the retailer’s site to learn more or make a purchase.

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Google Catalogs, an interactive way to browse shopping catalogs on your tablet (currently a U.S.-only thing), is now available for download in Android Market, the company announced in a blog post. Google initially launched this app mid-August on Apple’s iPad and later updated it with more catalogs and six new product categories, including Intimates & Loungewear. The Catalogs app lets you visually browse over 400 digital catalogs sporting your favorite brands such as Nike, Sephora and Nordstrom.

You can flip through the pages in a manner akin to reading electronic books on tablets and find products you’re viewing in nearby stores. Interactive features include pinch zooming images, tapping items to learn more, viewing and creating photo albums, using the unified search box to search across all the catalogs for a specific item and more.

[youtube=http://www.youtube.com/watch?v=FaPgVUJ9A8w]

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