IDC

IDC just released its Q4 2011 report on tablet shipments and Apple continues to lead the market with 54.7-percent of global market share despite being down from 61.5-percent in the quarter before. Apple did increase shipments to 15.4 million units in Q4 (up from 11.1 million in Q3), but experienced an overall decrease in market share thanks to strong gains from Amazon’s Kindle Fire and other Android devices from competitors such as Samsung.

Kindle Fire is now the iPad’s biggest competitor with 16.8-percent of the tablet market due to 4.7 million units shipped during Q4, which is followed by Samsung with 5.8-percent of the market (up from 5.5-percent in Q3). IDC noted Apple’s results for the quarter represent “an increase of 110.5-percent from 4Q10.” The Nook Tablet from Barnes & Noble came in fourth, but it fell slightly to 3.5-percent of the market (from 4.5-percent the quarter before). Pandigital took the No. 5 spot, but it is down from 2.9-percent to 2.5-percent market share.

As for iOS vs. Android, IDC is expecting Android to overtake iOS for global market share by 2015 and noted that Android now has 44.6-percent of the market as of Q4 2011. That resulted in a decrease for iOS, which fell from 61.6-percent to 54.7-during the quarter. As we noted before, IDC’s report accounts for tablet shipments and not actual sales. We know Apple typically sells as many new devices as it can make, and the same cannot be said for devices shipped by all Android vendors. Research Director at IDC’s Mobile Connected Devices Tom Mainelli talked about the report:

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Android is the dominant smartphone platform pretty much everywhere, but nowhere is Google’s lead more evident than in Taiwan, the country traditionally on the bleeding edge of technology. According to the Asian trade publication DigiTimes which cited the latest data from IDC, the 990,00 smartphones accounted for half the 1.97 million cell phones shipped in Taiwan during the second quarter of this year.

Taiwan will probably become the first country where all phones will eventually become smartphones as shipments of feature phones dropped 17 percent sequentially and 32 percent annually: As for Android:

Android-based smartphones accounted for over 70% of all smartphones sold in Taiwan in the second quarter, followed by iOS and Symbian models, the data showed.

Mind you, this isn’t the Android-iOS monopoly any more, this is a Windows-type monopoly and it’s unfolding in Taiwan before our very eyes. Makes you wonder if that’s a sign of things to come elsewhere in the world. The gap between Android and iOS in Taiwan is unheard-of. And with just 30 percent of smartphones divided between iOS and Symbian, Apple’s platform is likely far behind Android in Taiwan. Of course…

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IDC has just released their second quarter results for tablet and eReader shipments as well as an updated forecast for the remainder of 2011. While Apple continued to dominate with 68.3% of the global market during Q2, IDC expects Apple’s share to fall as vendors bring competitive Android devices to market later this year and early next.

The study reports second quarter tablet shipments worldwide increased 88.9% (303.8% year over year) citing robust demand for the iPad 2 and sales of 9.3 million units, leading the firm to raise its estimates for the remainder of 2011 from 53.5 million units to 62.5 million.

From the report:

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