Nest Learning Thermostat

Those who expressed concern about Google’s acquisition of Nest may have have been right: the company has told the Securities and Exchange Commission that it may choose to serve ads on “refrigerators, car dashboards, thermostats, glasses, and watches, to name just a few possibilities.”

The WSJ reports that Google made the statement in support of its contention that it shouldn’t have to break out ad revenue from mobile devices … 
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Google CEO Larry Page (centre) with Nest co-founders Matt Rogers amd Tony Fadell (photo: technologyreview.com)

Tony Fadell and the rest of the Nest team will become Google’s “core hardware group,” working on a variety of hardware projects and given access to “as many resources as it needs,” according to an unnamed source cited by TechCrunch.

The new division will still work on hardware devices, but not necessarily thermostats or smoke detectors. In fact, Google would like Fadell to work on gadgets that make more sense for the company. Will it be a phone or a tablet? It’s unclear for now […]

When it comes to budget, Google is willing to let the Nest team use as many resources as it needs. In other words, the company is getting serious about consumer hardware, and Motorola was just a false start … 
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Photo: websummit.net

Nest CEO Tony Fadell has responded to data privacy concerns expressed after the company was acquired by Google, stating that there have not yet been any changes to the data collected by the smart thermostat and smoke detector, and that any future changes would be both transparent and opt-in.

At this point, there are no changes. The data that we collect is all about our products and improving them.

If there were ever any changes whatsoever, we would be sure to be transparent about it, number one, and number two for you to opt-in to it … 
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