New Google logo Stories February 25, 2016

Updated Google app lets users make a custom colored logo, adds new Now on Tap animations

An updated version of the Google app rolling out this afternoon adds new animations to Now on Tap and a whimsical finger painting-like feature to make a custom colored Google logo.

New Google logo Stories January 26, 2016

When Google Now has a relevant piece of information to share, it sends users a notification. In the past, the notification icon that appeared in the top bar was specific to the type of info. A small update to the Google app today changes the icon to a more generic ‘G‘.

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New Google logo Stories September 9, 2013

While Yahoo may have bucked the trend for flatter design language with its recent train-wreck of a logo change, Google appears to be staying firmly in the fashionable camp with an apparent new logo spotted in a Chrome for Android beta by arstechnica.

Gone is the old 3D bevelled look with shadow effects, and in is a far simpler 2D image with slightly more pastel-like colors.

The new logo also appears in an images folder on Google’s servers. Ironically, it’s the first logo change since Yahoo CEO Marissa Mayer departed Google.

Compare with the current logo, below:

new-google-logo-knockoff

Update: A person familiar with Google’s branding tells The Verge that this is not a replacement for the company’s traditional logo. Instead, the flatter design is used in instances where the beveled logo may not display well — such as on printed banners or other corporate use cases. The logo in question has been already pulled from where it first appeared in the latest Chrome for Android beta, signaling that the company quickly realized its mistake. Suffice it to say, the Google logo you know and love isn’t going anywhere anytime soon.

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