Pages

Google announced in a post today on the AdWords blog that a new API for third-party apps will allow businesses to manage their branded Google+ pages through social media management services like HootSuite.

Initially the API will only be open to six partners including Buddy Media, Involver, Context Optional, Hearsay Social, Vitrue, and HootSuite. Starting with selects users, these services will allow businesses to manage their circles, make posts to their Google+ page, and monitor activity and analytics. On the Hootsuite website, for instance, features listed include the ability to manage circles, as well as “monitor, search, share, and post” right within the app’s interface.

The API will inevitably be opened up to more third-party apps after the initial experiment, and social media management companies can already click here to sign up. Below is an image showing Google+ integration in the updated HootSuite dashboard, which is probably the most in-depth solution, and it looks like just about every aspect of a Google+ page has been included.

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[youtube=”http://www.youtube.com/watch?v=c4oafKRykUg”]

Google’s Christian Oestlien announced on Google+ tonight that company pages on Google+ will be coming in the next few months to everyone in an open beta. Oestlien says “tens of thousands of businesses, charities, and other organization” have applied since registration started almost two weeks ago. Originally, Google was going to use a select group of businesses chosen from their registration.

While you wait over the next few months, Google doesn’t want you to create a page for your business — rather use a person to represent your business. Google has already closed down Mashable and numerous other businesses. Shh…

Ad Age is reporting that Google+ will open up brand pages within the next two weeks. The brand pages will resemble Facebook’s, who has seen great success gaining ad revenue from them.  Ford, MTV, and Mashable are expected to be the first pages. As they wait for their official page, Ford has already set up a profile — acting as a mock page. For companies that would like to get a page, they can simply fill out a form. The form must be popping, because Google told Ad Age they can barely keep up with requests. Check out Google’s thoughts of Ford’s move below.

Ad Age: So it turns out plenty of companies are interested in setting up a business page on Google+, so much so that you’re having to turn off some of these pages. What’s the plan?

Christian Oestlien: We’re basically nine days in to what you could describe as a multi-year project. We’ve gotten several thousands of applications to be in the test group since we opened it up last night.

Ad Age: Ford is one of them, and it appears to be very active already. Are you asking it to take down its page?

Mr. Oestlien: We’re positively overwhelmed by how quickly Ford has become involved with the project. They’re doing to some incredibly cool stuff like the “hangout” they’re doing this afternoon with their customers. It’s the kind of stuff we’re looking to test.

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