If you search for a band or live venue, there’s a high chance it’s because you want to buy tickets for an upcoming show. Google is now making that easier by displaying upcoming events in the search results, with a direct link to purchase tickets.

It may take a few days to start seeing these results, as Google has just explained to¬†webmasters for bands and venues the steps they need to take to ensure the information shows up in searches. They can either add a little HTML to their webpages, or install a widget that does it for them …¬† expand full story