We’ve already know all the specs on Samsung’s new flagship Galaxy S5 and that includes its gorgeous 1920 x 1080, 5.1” FHD Super AMOLED with a pixel density of 432 ppi. It’s definitely a step up from any Samsung smartphone before it, and today the company took some time to explain exactly what it’s done to achieve the new experience.

More than simply just the hardware specs, Samsung has made a lot of advancements with its display technology this time around that provides a faster response time, improved color realization, and the best possible viewing experience in every lighting condition. Samsung starts by explaining a new Adapt Display algorithm for the S5 that “analyzes incoming lights & content and automatically optimizes the color range, saturation, and sharpness of your display.” expand full story