Super Bowl advertising

http://www.youtube.com/watch?v=pzfAdmAtYIY&feature=em-uploademail

Samsung already confirmed that Seth Rogen and Paul Rudd would be teaming up to star in a two-minute long Super Bowl ad for the company, and today we get a taste of what to expect with a short video showing the two actors pitching ideas for the upcoming ad. The full Super Bowl ad, titled “The Big Pitch,” apparently “shows Rogen and Rudd on a quest to become the Next Big Thing” and was directed by Jon Favreau. 
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Samsung is making headlines this quarter with show-stopping commercials that critics claim vastly surpass all of Apple’s advert offerings.

Television analytics firm Ace Metrix dubbed the Galaxy Note’s “The Best of a Phone and Tablet” commercial by Samsung (above) as the “Most Effective Ad” in Q1 2012.

“Q1 is arguably the most important quarter for advertising, as the Super Bowl, Oscars, and awards season in general drives the advertising agenda,” said Ace Metrix Chief Executive Officer Peter Daboll in a press release. “[…] Samsung’s top-ranked ad was particularly brilliant because it conveyed innovation and information without a narrator.”

The Android-based device’s ad garnered a 686-point score, which gave Samsung the No. 1 spot on the Top 10 Most Effective Ads list. Samsung released nine ads in Q1, and three were heralded as the most effective technology ads for the quarter, earning between 686 and 636 points each.

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[youtube=http://www.youtube.com/watch?v=CgfknZidYq0]

While Samsung does not think Apple can compete in the television market (and it is not alone), the company is moving aggressively to win over Apple’s fan base with the now infamous ‘Samsunged’ campaign— a cornerstone of the South Korean conglomerate’s communications strategy. So, who is behind those pesky adverts? Director Bobby Farrelly, who is the brother of movie director Peter Farrelly of the “There’s Something About Mary,” “Dumb and Dumber” and “Kingpin fame.”

However, it was Samsung’s ad agency 72andSunny that hired Farrelly to film a series of anti-Apple adverts depicting bored Apple fans waiting in line for a new iPhone. The mocking began last November and culminated with a 90-second Super Bowl commercial for the 5.3-inch Galaxy Tab device with a stylus. An interesting profile by AdWeek revealed some of the secrets and tactics marketers use to talk iPhone fans into considering Samsung products for their next gadget…

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