yureka Stories July 20, 2015

YU announces the Yureka Plus w/ full HD 5.5-inch display, Snapdragon 615 for $157

Almost all phone manufacturers seem to be launching “Plus” handset variants this year, and Micromax subsidiary YU isn’t an exception. The company first launched its YU Yureka handset late last year, and now, you can buy a “Plus” version of the device that packs a higher-resolution screen and some very minor spec improvements across the board…

yureka Stories December 18, 2014

A new company being birthed from Micromax (similar to how OnePlus came from OPPO) called YU Digital has launched a new middle-tier smartphone today for the Indian market, and it runs Cyanogen OS 11—much like the OnePlus One. In fact, this entire launch seems pretty familiar, as it appears YU Digital is attempting to do with the Yureka exactly what OnePlus did with the One: launch a phone out of nowhere at a killer price and hope viral marketing does its thing.

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