As first noted by Marketing Land’s Danny Sullivan, Google+ came out on top among the highest scores for social media sites in the annual American Customer Satisfaction Index for its debut year. The downfall for Facebook, according to the report, is largely due to the introduction of Timeline, advertisements, and privacy concerns. On the other hand, better privacy controls, no ads, and great mobile support allowed Google+ to take the top spot:
Customers clearly think Google+ respects their privacy more than Facebook does. When asked to rate the site’s commitment to their privacy, only 18% of Facebook users rate Facebook’s commitment to their privacy as excellent (9 or 10 on a 10-point poor-to-excellent scale), while 42% of Google+ users rate Google’s commitment to their privacy as excellent.
Go to Marketing Land for a full break down of the report.