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Since it was purchased by Google, Motorola has been undergoing a major shift as a company. We’ve seen very few devices released over the last year, and up until the D11 conference, everyone inside the company had been very quiet. As part of the overhaul, however, Motorola looks to have a new logo. The new logo made its first appearance on the site of Techweek, an event Motorola is co-sponsoring this week. Now, this does make us wonder if the logo is here to stay or if it just for the conference, but we’re inclined to say that it’s here for good. Companies don’t change their logos all that often, as they are not something taken lightly.

The new logo is much simpler than Motorola’s old look, which was a bolded, italicized “MOTOROLA.” Now, everything is in lowercase font with a much softer color. The classic red “M” is now the same color as everything else and is surrounded by a wheel of colors. The most notable change, however, is what is underneath. To show off its new bosses, Motorola is now advertising that it is “a Google company.” 

The Moto X Phone is expected to be the first Motorola device with Google influence, and according to Dennis Woodside, is coming in October.