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Increasing competition in the Android market is placing Samsung under increased pressure, says Kantar, reporting sales figures for the final quarter of 2013.

After years of accelerated growth, Samsung is now coming under real pressure in most regions, with European share down by 2.2 percentage points to 40.3% and in China its share ended the year flat at 23.7% … 

Android’s growth has been driven largely by local brands like Xiaomi and Huawei in China. Xiaomi came from nowhere in 2010 to become the market leader by the end of last year. 

Samsung recently missed analyst sales estimates, believed due to a combination of increased competition from Apple at the high end and from local manufacturers at the low end.

All eyes will be on the first set of numbers for the Samsung Galaxy S5, expected to be released by April and said to include both a fingerprint sensor – to compete with Apple’s iPhone 5s – and an expanded set of air gestures.

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