The Phoenix Suns, in partnership with Samsung Mobile and Verizon Wireless, announced today it would become the first NBA franchise to “fully integrate” Samsung’s Galaxy Tab 10.1 into its basketball and business operations. As part of the initiative, The Suns will begin to use the tablet to offer in-game programs, interactive client and season ticket holder presentations, and “business development opportunities.” Not only that, but every player will receive their own Tab 10.1 preloaded with schedules and itineraries for road games, the Suns’ playbook, game and practice videos, and scouting reports. Suns head coach Alvin Gentry made a statement about the announcement:
“Today’s announcement marks the beginning of a new era in the NBA, where I think teams throughout the league will want to integrate a tablet into their operations.”
The team will use the tablet on game nights throughout the US Airways Center, and it will also be integrated into radio and TV broadcasts. The press release explained:
The team will utilize the tablet throughout US Airways Center on game-nights for more effective activation related to Suns partner initiatives, as well as showing prospective Suns ticket holders an interactive view of seats from anywhere in the arena. In addition, the Suns are integrating the Tab into various elements of their TV and radio broadcasts as a way to interact with the club’s digital fans through social media and other in-game promotions.
The full press release is available below:
PHOENIX SUNS, VERIZON WIRELESS AND SAMSUNG MOBILE
ANNOUNCE INTEGRATION OF SAMSUNG GALAXY TAB 10.1
Suns become the first professional sports franchise to “Tab” across all company operations
PHOENIX – The Phoenix Suns, Verizon Wireless and Samsung Mobile announced today that the Suns have become the first NBA franchise to fully integrate wireless tablet technology into both their business and basketball operations.
Suns President, Brad Casper, Suns Head Coach, Alvin Gentry, Verizon Wireless President of the Southwest Region, Brian Danfield, and Samsung Mobile Vice President of Product Marketing, Ryan Bidan, made the announcement unveiling the Samsung Galaxy Tab™ 10.1, powered by the Verizon Wireless 4G LTE network, as the tablet of choice for the Phoenix Suns.
The Suns are incorporating the Samsung Galaxy Tab 10.1 into business development opportunities, client and season ticketholder presentations, and in-game promotional programs. The team will utilize the tablet throughout US Airways Center on game-nights for more effective activation related to Suns partner initiatives, as well as showing prospective Suns ticket holders an interactive view of seats from anywhere in the arena.
In addition, the Suns are integrating the Tab into various elements of their TV and radio broadcasts as a way to interact with the club’s digital fans through social media and other in-game promotions.
“Our organization has always placed a priority on remaining at the forefront of digital innovation within the sports industry,” said Casper. “Utilizing the Verizon Wireless 4G LTE network to integrate the Samsung Galaxy Tab 10.1 into our daily operations is yet another great digital milestone for the Suns.”
Suns head coach Alvin Gentry and his staff will implement the tablet into all aspects of the team’s preparations, both on and off the basketball court. Each player will receive a tablet which includes a custom Suns playbook, video from team practices and games, team and individual scouting reports for upcoming opponents, and travel itineraries for all road trips. The Tab provides the team an environmentally friendly way of communicating with players and team personnel by eliminating volumes of paper communications.
“Today’s announcement marks the beginning of a new era in the NBA, where I think teams throughout the league will want to integrate a tablet into their operations,” said Gentry.
As the exclusive mobile provider of the Suns, Verizon Wireless is pleased to help bring forward, innovative, game-changing technology solutions, all backed by the largest and fastest 4G network in America.
“The Suns’ creativity and leadership, together with the strength of the Verizon Wireless 4G LTE network and the extensive capabilities of the Samsung Galaxy Tab 10.1 will no doubt be a winning combination,” said Verizon Wireless’ Danfield.
The Samsung Galaxy Tab 10.1 with 4G LTE is an ultra-slim 8.6 millimeters and boasts an incredibly light weight of just 1.25 pounds (568 grams) for outstanding mobility. Designed with a brilliant 10.1-inch HD touchscreen display with WXGA 1280 x 800 resolution, the Galaxy Tab 10.1 delivers vibrant colors and crisp clarity. The Galaxy Tab 10.1 with 4G LTE supports Wi-Fi® 802.11 a/b/g/n connectivity to deliver rapid mobile download speeds and reduce data transfer times. Additionally, the Tab 10.1 also includes a 1GHz dual core processor and features a 3 megapixel rear camera and a 2 megapixel front camera providing smooth video chat capabilities and seamless video playback.
“The Samsung Galaxy Tab 10.1 hosts an impressive array of technology that will allow the Phoenix Suns to collaborate, share, interact and prepare for games in ways that were impossible before,” said Bidan. “Not only will the Phoenix Suns be untethered from the traditional hard copies of their playbook but the Tab 10.1 will also provide the Suns with a premium and truly mobile, multi-media experience over Verizon’s 4G LTE network.”
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