We’ve previously reported AT&T picking up the LG Flex, a massive phone with a curved display and tough reviews, and today the carrier officially announced plans for pre-order sales.

Starting Friday, January 24th, AT&T customers will be able to pre-order the LG Flex with its 6″ curved display for $299 with a two-year contract.

“We’re proud to offer the LG G Flex, our first smartphone with a curved screen, in the U.S. and add the device to the nation’s most reliable 4G LTE network,” said Jeff Bradley, senior vice president – Devices, AT&T. “We offer smartphones and devices to fit every lifestyle. There’s nothing quite like the LG G Flex to enhance viewing video and images. The unique design is great when using your thumbs to type a message and at the same time, delivers a great experience for video enthusiasts. Combined with AT&T’s premium network, the nation’s most reliable wireless service, you have an unbeatable combination of features and value.”

AT&T also says customers can purchase the device using its EDGE program: “Customers also have the option of paying $26.74 per month with AT&T Next 18 or  $34.75 per month with AT&T Next 12.” The hardware is quite different from other handset offerings with a power/volume toggle on the backside just under the camera in addition to the ability to “tap” the display on and off.

Also LG has announced the LG Flex will be coming to over 20 European countries next month:

AMAZING LG G FLEX COMING TO MORE THAN 20 EUROPEAN COUNTRIES

More Consumers Will Get to Experience LG¡?s One-of-a-Kind Curved Smartphone Starting Next Month

SEOUL, Jan. 21, 2014 ¡ª LG Electronics (LG) will be rolling out the innovative and award-winning G Flex, the world¡?s first smartphone designed to follow the curve of the human face. Starting next month, consumers in major European markets including the U.K., Germany, France, Italy, Sweden and Austria, among others, will be able to experience for themselves the most innovative device in today¡?s smartphone industry.

To date, the LG G Flex has only been available in Asia (Korea, Hong Kong and Singapore) and was announced at the Consumer Electronics Show (CES) earlier this month that it will launch in the United States sometime this quarter on three of the country¡?s biggest wireless carriers: AT&T, Sprint and T-Mobile. The availability of G Flex in the European market has been eagerly anticipated and will pave the way for rollouts in other parts of the world.

¡°The introduction of the LG G Flex in Europe demonstrates our confidence in the global marketplace for a curved smartphone,¡± said Dr. Jong-seok Park, president and CEO of LG Electronics Mobile Communications Company. ¡°As a premium smartphone, the G Flex will further establish LG as a brand that offers something unique for every consumer segment. This is a device that is guaranteed to start a conversation wherever it goes.¡±

The LG G Flex is a record-setter in numerous areas. Measuring six inches diagonally, the Plastic OLED (P-OLED) display is the world¡?s largest developed and manufactured specifically for a smartphone. The G Flex utilizes the world¡?s first curved battery and is the first phone to feature a self-healing coating on the back cover, making it immune to minor scratches and nicks. The unique device also features user-centric UX features such as QTheatre, Dual Window and Swing Lockscreen designed specifically for the curved screen.

Key Specifications (European Version): – Chipset: 2.26 GHz Quad-Core Qualcomm Snapdragon?? 800 (MSM 8974) / GPU: Adreno 330, 450MHz – Display: 6-inch HD (1280 x 720), Curved P-OLED (Real RGB) – Memory: 2GB LP DDR3 RAM / 32GB eMMc – Camera: Rear 13.0MP / Front 2.1MP – Battery: 3,500mAh (embedded) – Operating System: Android Jelly Bean 4.2.2 – Size: 160.5 x 81.6 x 7.9 – 8.7mm – Weight: 177g – Network: LTE / HSPA+ / GSM – Connectivity: BT 4.0 / WiFi (802.11 a/b/g/n/ac) / NFC – Color: Titan Silver – Other: Hi-Fi 24bit, 192kHz Playback

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