Whoever came up with the idea of the ice bucket challenge to raise awareness of the fatal disease ALS is a genius. Since former Boston College baseball player Pete Frates raised its profile, we’ve seen a succession of public figures accept the challenge to have a bucket of ice-cold water poured over them – many of them in the tech sector.
When Microsoft CEO Satya Nadella challenged Larry Page, it seems Page thought Brin should join in too – thanks to David F Watson for the video. Page appears not to have noticed a large piece of ice lodged in the collar of his t-shirt afterwards, adding weight to our theory that he’s actually a robot from the future.
With Apple CEO Tim Cook also having participated, that’s the head honchos at all three main smartphone platforms united in the awareness campaign.
ALS is short for amyotrophic lateral sclerosis, a disease that results in loss of muscle control and which is fatal in two to five years. The ALS Association is raising money to try to find a cure, and so far the ice bucket challenge seems to be helping, donations so far more than six times what the charity raised in the same period last year. If you’d like to donate, you can do so here.
The Verge has collected together a whole bunch of ice bucket challenge videos and photos on one page.