ice bucket challenge Stories August 23, 2014

Google Dublin collectively does one of the bigger Ice Bucket Challenges yet

As you surely know, the Ice Bucket Challenge has been making the rounds lately in support of ALS awareness. Recently, Samsung turned the trend into an advertisement of sorts, dumping a bucket of water on the Galaxy S5 and calling out its competitors. Moreover, the Android team took to their Google+ page yesterday with a cute GIF showing the droid mascot being dunked and linking to the ALSA donate page.

But Google isn’t done yet, as it appears the Dublin team decided to attempt what is one of the bigger collaborative ice bucket challenges I’ve seen. Hundreds of people congregated to dunk themselves in a line, and it looks like they even brought in the fire department to shower everyone with water. The team says that they earned €6,105 for the Irish Motor Neurone Disease Association. Check out the video below.

ice bucket challenge Stories August 22, 2014

With just about everyone in the tech industry getting in on the ALS Ice Bucket Challenge to raise awareness for ALS (including Apple’s own Tim Cook and Dr. Dre), Samsung decided it would also be an appropriate time to mock the iPhone and others in the process. expand full story

ice bucket challenge Stories August 15, 2014

Google co-founders Larry Page and Sergey Brin latest high-profile tech players in ice bucket challenge

Whoever came up with the idea of the ice bucket challenge to raise awareness of the fatal disease ALS is a genius. Since former Boston College baseball player Pete Frates raised its profile, we’ve seen a succession of public figures accept the challenge to have a bucket of ice-cold water poured over them – many of them in the tech sector.

When Microsoft CEO Satya Nadella challenged Larry Page, it seems Page thought Brin should join in too – thanks to David F Watson for the video. Page appears not to have noticed a large piece of ice lodged in the collar of his t-shirt afterwards, adding weight to our theory that he’s actually a robot from the future.

With Apple CEO Tim Cook also having participated, that’s the head honchos at all three main smartphone platforms united in the awareness campaign.

ALS is short for amyotrophic lateral sclerosis, a disease that results in loss of muscle control and which is fatal in two to five years. The ALS Association is raising money to try to find a cure, and so far the ice bucket challenge seems to be helping, donations so far more than six times what the charity raised in the same period last year. If you’d like to donate, you can do so here.

The Verge has collected together a whole bunch of ice bucket challenge videos and photos on one page.

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