T-Mobile announced a new initiative in June to offer unlimited streaming of variety of music streaming services on its mobile network without counting against customer data caps. The program, dubbed Music Freedom, supports streaming iHeartRadio, iTunesRadio, Pandora, Rhapsody, Samsung Milk, Slacker, and Spotify over T-Mobile’s network without counting towards a data cap, and today the carrier is doubling the number of supported services.
Today T-Mobile is announcing the addition of AccuRadio, Black Planet, Grooveshark, Radio Paradise, Rdio and Songza to its Music Freedom program. You may recall Google purchased Songza (for what is believed to be $15 million) in July. In addition to introducing the six new music services to the program, T-Mobile has also shared that it will be adding Google Play Music later this year after the service was voted on the most to be included. Full press release follows…
T-Mobile Cranks Up the Volume on Music Freedom
Un-carrier doubles the number of music services you’ll be able to stream without ever hitting your LTE data
including Google Play Music, reports massive surge in music streaming on its Data Strong network
BELLEVUE, Washington – August 27, 2014 – T-Mobile today announced the first major expansion to its Music Freedom™ program− doubling the number of music streaming services you’ll be able to use with its landmark music streaming offer. Starting today, six new music streaming services – AccuRadio, Black Planet, Grooveshark, Radio Paradise, Rdio and Songza – are all available as part of T-Mobile’s Music Freedom, so Simple Choice customers can stream all the music they want from these services – all on T-Mobile’s Data Strong™ network and all without ever hitting their LTE data bucket.
In addition, T-Mobile announced the winner of its social voting poll, designed in true Un-carrier™ fashion to let customers decide which services they wanted to add next. After nearly three-quarters of a million people voted, Google Play Music topped the charts as the most requested service. T-Mobile is on track to add Google Play Music to the Music Freedom program later this year.
“When the big ‘carriers’ look at music, they see an opportunity to use someone’s passion to make a buck. When the Un-carrier looks at music, we see an opportunity to set customers free from the tolls and limitations those carriers impose,” said John Legere, president and CEO of T-Mobile. “Our goal is nothing less than to set all your music free, and we’re well on our way.”
Just two months ago, in June, T-Mobile shook up both the mobile and music industries with Un-carrier 6.0—a move that took a wrecking ball to the restrictions some traditional carriers place on music streaming with their data limits and overage fees.
And if early results are any indicator, it’s clear T-Mobile customers are embracing their newfound music freedom with gusto. In fact, to date customers have streamed nearly seven thousand terabytes of music since the launch and are streaming 5 million more songs per day than before the launch of Music Freedom.
“T-Mobile’s Music Freedom and services like Grooveshark are about bringing music accessibility to the consumer,” said Sam Tarantino, Co-founder and CEO of Grooveshark, “Together with Music Freedom, Grooveshark is creating a new kind of music discovery on T-Mobile devices. We believe the combined global audiences of millions represents a new and engaged audience for Grooveshark on T-Mobile.”
The new services join iHeartRadio, iTunesRadio, Pandora, Rhapsody, Samsung Milk, Slacker and Spotify already included in Music Freedom. T-Mobile has a vision to add every possible music streaming service to Music Freedom, and any music streaming provider can be part of Music Freedom by applying through T-Mobile’s open submission process. To learn more about Music Freedom, please visit t-mobile.com/musicfreedom.
Qualifying Simple Choice plan and capable device required. Music streaming does not count towards data allotment on T-Mobile’s network; song downloads, video content, and non-audio content excluded. Data rates apply to Smartphone Mobile HotSpot service and tethered devices. For included services, see list at http://www.t-mobile.com/offer/free-music-streaming.html.
About T-Mobile US, Inc.:
As America’s Un-carrier, T-Mobile US, Inc. (NYSE: TMUS) is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company’s advanced nationwide 4G LTE network delivers outstanding wireless experiences for customers who are unwilling to compromise on quality and value. Based in Bellevue, Washington, T-Mobile US provides services through its subsidiaries and operates its flagship brands, T-Mobile and MetroPCS. It currently serves approximately 50.5 million wireless customers and provides products and services through approximately 70,000 total points of distribution. For more information, please visithttp://www.t-mobile.com.
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