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It looks like HTC wasn’t the only one to take a jab at Apple’s new king size iPhone 6 Plus. The Cupertino-based software giant’s longtime rival Samsung took to social media to taunt the company’s latest effort. The South Korean electronics manufacturer recently posted a tweet with a message saying “Big improvements and innovation come with change – even they thought so.” The social media post ended with an embedded image citing a now famous 2010 quote from late Apple co-founder Steve Jobs, saying “No one is going to buy a big phone.”

Steve took the opportunity to rip on bigger rivals, saying that making a phone so big “you can’t get your hand around it” helps, but that “no one’s going to buy that.” We’re assuming he’s likely talking about the latest crop of 4-, 4.3- and 5-inch phones that include the Galaxy S series, the EVO 4G, Droid X, and Dell Streak, even going so far as to call them “Hummers”

The sassy comment was followed by a hashtag marked “#MORETHANBIG” referring to the company’s recently announced Samsung Galaxy Note 4, which features a massive 5.7-inch 2,560×1,440 Quad HD Super AMOLED display compared to the iPhone 6 Plus’ slightly smaller 5.5-inch 1080p LCD. The story of Apple versus Samsung has been playing out in court for several years in a series of lawsuits between the two companies, with both sides publicly mocking each other. Samsung has been producing its colossal Galaxy Note smartphone line since 2011, so it’s no surprise that the company decided to rib Apple for going back on its word.

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