A visitor is testing the new Google Glasses at the international fair for digital economy 'NEXT Berlin 2013' in Berlin, Germany, 24 April 2013.  NEXT Berlin 2013 is an international trade for which serves as a platform of digital innovations from the worl

The Google Q4 2014 earnings call is happening right now, and Google CFO Patrick Pichette took a second to speak about projects that miss their goals and how Google asks them to “take a pause” to reset their strategy. Google Glass, and the recent decision to graduate the project out of Google [x] was used as an example of one of these situations…

Pichette then went on to talk about situations in which projects end up not having the impact that they would have hoped (although it should be noted that Glass isn’t one of those projects—yet), that the company makes the hard decision to cancel them.

When teams aren’t able to hit hurdles but we think there is still a lot of promise, we might ask them to take a pause and take the time reset their strategy as we recently did in the case of Glass. And in those situations when projects don’t have the impact we would have hoped for, we do take the tough calls—we make the decision to cancel them, and we’ve done this time and time again.

The quote came later in the briefing, after Pichette had also spent some time touching on the Nexus 6 and Google’s inability to keep up with demand for the device.

I recently wrote about the state of Google Glass, and that the shuffle that involved moving the project to its own division under Tony Fadell was definitely not one that placed it in the “cancelled” category. Google does say, though, that the Glass team some how wasn’t able to “hit hurdles” and needed a new strategy. Part of me wonders what those hurdles could have been. Positive public image? Selling more overpriced $1,500 devices? I think it’s obvious that the team needed new hurdles.

FTC: We use income earning auto affiliate links. More.

Check out 9to5Google on YouTube for more news:

You’re reading 9to5Google — experts who break news about Google and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Google on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

About the Author

Stephen Hall

Stephen is Growth Director at 9to5. If you want to get in touch, follow me on Twitter. Or, email at stephen (at) 9to5mac (dot) com, or an encrypted email at hallstephenj (at) protonmail (dot) com.