YouTube is adding support for 360-degree video uploads alongside a new viewing experience for the video format on both mobile and the web.
Users viewing the 360-degree video (like the one embedded above) will be able to do so by dragging with their mouse in Chrome on the web or by physically moving their Android device (and soon iPhone and iPad) in the mobile app:
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People can watch your videos on the existing YouTube app for Android, and by moving the phone or tablet around they’ll see all the different angles while the video plays. They can do the same on youtube.com or embedded videos on Chrome by using the mouse to drag the point of view around, and we’re working to bring this to iPhone, iPad and other devices soon.
For shooting the 360-degree video, YouTube says its working with companies including Bublcam, Giroptic’s 360cam, IC Real Tech’s Allie, Kodak’s SP360 and RICOH THETA to support their 360-degree video solutions on YouTube.
Google has a support doc here outlining how the feature works. More 360-degree video examples are in the playlist embedded above.