In a clever new video, Motorola has proven — albeit while also advertising its Moto X — that we just can’t keep our hands off of our phones for as much as one minute. It’s perhaps not the most well-designed scientific experiment, but it’s interesting nonetheless the temptation we have to reach for our phones when they start buzzing, even in situations where we probably shouldn’t.

In this case, Motorola (or, more accurately, Ashton Kutcher) told unknowing victims that they were “running an experiment” that required them to keep their hands in two circles on a table. After they closed the door to leave the suspects in the room by themselves, they started sending notifications to their phones. As might be expected, the participants just couldn’t wait to check them.

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