Sony published a blog post this morning to announce that it’s adding a new color variant to its Xperia Z5 lineup: Pink. The new Z5 Pink has all the same specifications and features as the rest of its family, but is in a fresh hue, which Sony claims took a long time to research and create.

According to the company’s lead designer, Rikke Gersten, it wasn’t just a case of making a pink phone. They wanted to find the right shade of pink to compliment the other frosty, subtle colors in the range.

“Choosing a colour is a detailed process. The material of the phone and the design of the curves and edges play an important role and has a great impact on which colour is best suited. We knew we wanted to add pink to the Z5 series from our very first moodboards and sketches as it seemed to compliment the colour palette to the rest of the range.

But to get the tone right with the frosted glass and aluminium frame did take some time. We researched many places in which the most beautiful shades of pink can be found, from nature and Japan’s own Sakura cherry blossom right through to the colours in the sky during a beautiful sunset. We wanted the colour to appear strong and modern, and here the material is playing an important role. I feel what we have achieved with the light dusky pink is fresh, contemporary and modern in the Z5 materials. ”

Of course, Sony isn’t the only company to release a pink version of its flagship smartphone. After Apple released the Rose Gold iPhone 6s and 6s Plus, the number of pink premium phones has seemingly been on the rise. Samsung released a ‘Pink Gold’ Galaxy Note 5, LG has a pink leather G4 rear cover and HTC recently launched a pink version of its One M9 to support the Breast Cancer Research Foundation.

Sony’s new rose gold pink Xperia Z5 will be available to buy from next month. The company didn’t mention which specific markets or carriers would be getting the new shade. It’s most likely safe to assume that any retailers or carriers selling the Z5 in its current variants will also sell it in pink, although there’s always a possibility that certain resellers get short-lived exclusives.

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