Google has sold tens of millions of Chromecasts since its unveiling in 2013 and over that time we’ve had four models release — the Chromecast, second-gen Chromecast, Chromecast Audio, and most recently, the 4K-capable Chromecast Ultra. Now, Google is once again pushing its streaming hardware yet again through several new adverts on YouTube.

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These short ads range from 6 – 30 seconds each and focus on how simple using a Chromecast is. “Tap. Tap. And It’s On Your TV.” is Google’s big selling point here, as it should be. Interesting Google isn’t doing much to show the new 4K Chromecast Ultra, only pushing the standard option.

The ads also show off the bright colors of the Chromecast and make note of that $35 price tag. Likewise, they also show off the breadth of content available on Chromecast including Netflix, HBO Now, Hulu, Showtime, Google Play, and over 100 other apps.

Some of these shorter ads will likely show up in front of YouTube videos with others possibly airing on TV.

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