Skip to main content

Google Search adds detailed product cards, other shopping tools ahead of Black Friday

In time for Black Friday, a number of product and shopping-related features are rolling out to Google. Search on all platforms is adding useful info to knowledge panels about products, as well as spec and comparison tools.

Google’s comparison tool began rolling out earlier this month and allows users to compare prices, reviews, and specs between two products. For tech gadgets, Google will alert users if there is a “newer model available.”

Knowledge panels for products are adding descriptions with links to the manufacturer’s website and various carousels of product photos, “Editorial reviews,” and videos. There is also a carousel of different retailers selling the product under “Shop on Google” with both shipping and in-store pickup options listed.

For those not sure on what to purchase, Google is now showing buying guides for broad categories, like sewing machines and coffee grinders. This is again in the form of a carousel with links to sites that have run in-depth comparisons.

Meanwhile, Google is adding a “Quick View” button to Google Shopping ads. This allows users to preview items and see descriptions, larger images, reviews, as well as related products.

Ahead of Black Friday, Google interestingly notes that searches for “best” on that day have “more than doubled over the past two years on mobile.”


Check out 9to5Google on YouTube for more news:

FTC: We use income earning auto affiliate links. More.

You’re reading 9to5Google — experts who break news about Google and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Google on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

Comments

Author

Avatar for Abner Li Abner Li

Editor-in-chief. Interested in the minutiae of Google and Alphabet. Tips/talk: abner@9to5g.com