Ahead of CES 2018, which happens to be just a few weeks away, LG today has unveiled an entire lineup of new speakers. Included is a speaker bar, portable Bluetooth speakers, and much more. What’s exciting, though, is that one of them, the ThinQ Speaker, is powered by the Google Assistant

As you can see from the above image, the LG ThinQ Speaker looks very similar to other Google Home-like devices. Despite it looking only slightly larger than the standard Home, LG states that it worked with Meridian Audio to create a “premium audio product.” Because of the premium speakers, the ThinQ will most likely cost slightly more than the Home, but much less than the Max.

As you might remember, LG announced back in September that it would be releasing a line of smart appliances that could be controlled by the Google Assistant. Now, with the ThinQ (pronounced as “think”) Speaker, users will be able to control their entire smartphone.

One thing to note is that LG states it partnered with Google “to ensure that the LG ThinQ Speaker delivers all the conveniences that come with having a digital assistant at your side.” What this means exactly, we don’t know.

Other Google Assistant-powered speakers currently don’t have all of the functionality found in Google’s Homes such as outbound phone calls. Potentially, the ThinQ could be the first third-party smart speaker to bridge this gap.

Unfortunately, LG has not yet announced how much the ThinQ Speaker will cost or when it will be available. The company has invited us to visit them at CES so we should be able to find out more about the ThinQ as well as go hands-on with the unit itself.

Press release:

LG Unveils 2018 Speaker Lineup With Premium Sound, Ease Of Use And Smart Capabilities

Latest Audio Products Bring Great Sound and Advanced Intelligence to Audiophiles and Casual Listeners Alike

ENGLEWOOD CLIFFS, N.J.Dec. 27, 2017 /PRNewswire/ — LG Electronics (LG) is announcing its premium lineup of audio products that promises to change the way people think about home speakers. New for 2018 is Meridian Audio’s advanced high-performance audio technology that delivers more natural and warm sound. From immersive Dolby Atmos® sound bars to portable Bluetooth speakers and its latest artificial intelligence (AI) speaker, LG has something for everyone this year.

“Sound technology has come a long way since LG introduced the first radio to the Korean market almost 60 years ago,” said Tim Alessi, head of product marketing at LG Electronics USA. “Our latest lineup of audio products has been designed for those listeners who value premium sound with smart-enabled capabilities, and demonstrates how LG continues to push the boundaries on how people enjoy music and movies.”

The Next Wave of Sound Bars The new SK10Y sound bar delivers 550W of powerful output and supports 5.1.2 channels by harnessing the power of Dolby Atmos technology. A unique aspect of the technology is that “sound objects” can be precisely placed anywhere in a three-dimensional space for an immersive sound from all directions, including the ceiling, which enhances realism and the effect of being in the middle of the action. To create such powerful, textured sound, the SK10Y is equipped with multiple speakers – including a pair of powerful up-firing speakers – to surround the listener from every angle. Users can adjust the volume of the up-firing speakers to optimize the sound with the height of the ceiling in room.

With LG’s partnership with Meridian Audio, the SK10Y speaker benefits from innovative audio enhancements designed to deliver an unsurpassed listening experience. As a pioneer of high-performance, high-fidelity audio and an authority on Digital Signal Processing (DSP) and the field of psychoacoustics, Meridian equipped the SK10Y with a high level of performance including its Bass and Space technology that gives listeners a rich, uncompromising sound. Meridian’s Height Elevation technology raises sound above the sound bar to the level of the screen, bringing extra clarity to speech and music. The LG SK10Y is also compatible with high-quality lossless audio files to perfectly recreate sound recorded in the studio.

From a design perspective, the SK10Y’s harmonious, modern-looking edges and slim profile allows it to seamlessly fit underneath many of LG’s 2018 OLED or SUPER UHD TV models. The device is also extremely accessible, with full connectivity to hubs, speakers and other smart devices supporting Chromecast. Simply say “OK Google” to easily request to begin playing your favorite song, podcast or audio clip from your favorite online streaming service.

Portable Speakers for Any Occasion LG’s portable PK series speaker enables premium sound and mood lighting features in a fun, convenient package that can be taken anywhere. And with Meridian Audio’s advanced technologies, the PK speakers offer powerful and undistorted bass, as well as optimized speech and vocals. Furthermore, these speakers are compatible with the APT-X HD Bluetooth standard for streaming 24-bit music over a wireless connection for a listening experience that comes close to the original.

Premium Speaker with Google Assistant LG is also announcing its first premium smart AI audio product, the LG ThinQ Speaker, which not only produces high-quality sound but comes with Google Assistant built in. LG teamed up with Google to ensure that the LG ThinQ Speaker delivers all the conveniences that come with having a digital assistant at your side. And LG ThinQ Speaker isn’t only a smart companion, it is also a personalized voice-activated interface for LG’s smart home appliances.

Speakers for Getting the Party Started For all the party-goers and music producers, LG has several speakers that combine powerful audio capabilities. These all-in-one speakers offer a variety of features designed to get everyone on the dance floor moving, such as 1,800W output, DJ capabilities, karaoke modes and lights. What’s more, the newest party speakers feature durable form factors, easy-to-use interfaces and many connectivity options to download or stream an unlimited number of dance tracks.

CES 2018 visitors are encouraged to check out LG’s latest lineup of speakers at the LG Booth in the Las Vegas Convention Center (Booth #11100, Central Hall) from Jan. 9-12.

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About the Author

Justin Duino

I’m a writer for 9to5Google with a background in IT and Android development. Follow me on Twitter to read my ramblings about tech and email me at justin@jaduino.com. Tips are always welcome.