Google One now has 150 million subscribers in a 50% increase from February of last year. The subscription offering dates back to May of 2018.
According to Reuters today, Google One “recently crossed 150 million subscribers,” with the AI Premium tier ($19.99 per month in the US) accounting for “millions” of subscriptions. (It’s unclear if free year-long trials are included in that.)
The company last reported 100 million subscribers in February of 2024, with AI Premium to access Gemini Advanced and other features announced at that time. Overall, Google is currently looking at subscriptions as a way to monetize Gemini.
Google One “Basic” starts at $1.99/month for 100 GB of storage across Photos, Gmail, and Drive. “Standard” is $2.99 for 200 GB and adds 3% back for Google Store purchases.
“Premium” is the next tier at $9.99 for 2 TB, while you get 10% back at the Google Store and Unlimited Google Photos Magic Editor saves. There’s also premium Google Workspace features like longer Meet calls that can be livestreamed to YouTube and Calendar appointment scheduling.
Top comment by matteventu
(It’s unclear if free year-long trials are included in that.)
I think we already know the answer.
If they're not explicitly mentioning "paying subscribers", when counting the subscribers of a service that's extremely costly ($20/month) and that has very low value for 99% of users, it's obvious "if free year-long trials are included in that" :)
Downvote all you want, but it's clear how most of the paying subscribers are on the $2-3/month plans. Especially since most of those subscribers will have subscribed out of d3sper4tion, also given how Google us pushing Google Photos backup with questi0nable tactics.
Another thing that definitely needs some more media coverage: the only supported way of backing up your Pixel is to use the Google account storage quota. There is no way whatsoever to have a local backup.
Even the d4mn iPhone allows that.
Google One AI Premium is next with Gemini Advanced, NotebookLM Plus, and Gemini (side panel) across Gmail, Docs, and Workspace. It also provides early access to experimental AI features, like Search AI Mode and other Labs.
At $24.99 per month, you get 5 TB of storage and all the other benefits. From there, it’s just more storage:
- $49.99: 10 TB
- $99.99: 20 TB
- $149.99: 30 TB
Google One offers annual plans for 100 GB ($19.99) to 5 TB ($249.99) with some savings by paying monthly, but AI Premium is curiously excluded.
We’ll probably see some more developments for AI Premium next week, while Google One last year started offering Fitbit Premium and Nest Aware in the UK. That has yet to expand, while what people really want is YouTube Premium bundled in. The closest we’ve gotten to that so far is a slight discount.
FTC: We use income earning auto affiliate links. More.
Comments