Frog to design Sharp’s Android phone overlays

http://vimeo.com/43224490

From the wires:

“To capture the expanding market of smartphone users, we wanted the new Sharp AQUOS handsets to be a unique kind of Android experience, to look and feel different and standout from competitors,” said Paul Pugh, Vice President, Creative, Software Innovation at frog. “By simplifying the interaction model and reducing clutter through a more curated experience, it will be immediately apparent to customers how to use the phones and make them more personal. In addition, the design caters to current Android users by giving them new tools to organize and optimize their handsets, while personalizing the phone in ways not previously possible.”

I wonder what would happen if a major Android manufacture went with this strategy: Save tons of money and use stock Android. Push updates faster than anyone else by reallocating overlay resources to porting new versions of Android as quickly and reliably as possible.

Perhaps that will be Motorola’s new game.