Google introducing Upgraded URLs to improve tracking through AdWords

Google today announced a new feature for AdSense users called Upgraded URLs that aims to make managing and tracking information easier for advertisers. The new URL feature allows advertisers to update tracking info while avoiding having to reset ad stats. Specifically, Google says the new Upgrade URLs offer advertisers these benefits:

  • less time spent managing URL tracking updates
  • reduced crawl and load times on your website
  • new ValueTrack parameters that help you gain additional insights about your ads.

Google says it will begin rolling out its Upgraded URLs feature to advertisers this week while the company is encouraging advertisers that use tracking to upgrade to the new system by July 1, 2015. Google also mentions advertisers that use tracking platforms to manage URLs to work with them to take advantage of the new feature.