Google buys digital marketing agency FameBit to help influential YouTube stars to better connect with brands
The popularity of YouTube as a platform is incredible and undeniable, and one of the reasons behind its success certainly lies in the strong connections between YouTube stars running their channels and brands whose material is often promoted, sponsored, reviewed, and whatnot in their videos.
Google is well aware of this, and today’s purchase is but another step towards strengthening those bonds even further…