YouTube

YouTube has been under a microscope in recent months for increased ad frequency during videos and livestreams, whether purposeful or not. The most recent platform update affects livestream viewers by showing fewer ads under certain conditions.

YouTube Premium users are getting two new experimental features – “Auto speed” and “On-the-go.”

YouTube confirmed this week that Premium prices are going up for the first time in around three years and, unlike every other streaming service, this is one price hike I’m more than willing to accept.

Earlier this week, YouTube users began reporting 90-second ad breaks appearing within videos being streamed to televisions, seemingly expanding on the 30-second rollout that initially kicked off last year. YouTube has officially responded to these claims, but in doing so, it’s raising more questions than providing answers.

Google is implementing a price hike for YouTube Premium plans in the US, with prices going up by as much as $4 per month.

YouTube’s been on an ad-friendly offensive lately, pushing more ads to viewers at large and punishing anyone with an ad blocker through various means. It’s latest move takes matters to a whole new level, though, as 90-second unskippable ads seem to be headed to TV viewers.

YouTube has just revealed details on how it will broadcast Coachella next week, including support for multiview, 4K streams, and even a feed shot by Google Pixel.

YouTube is ending testing for its conversational “Ask” AI feature on TVs and rolling it out to all users soon.

YouTube for Android is rolling out support for Android Auto but, before you get too excited, keep in mind that what you can actually do with it is rather limited.

YouTube has certainly proven itself to be a bit of a pain for viewers lately, especially those members of its audience attempting to bypass ads. Today’s issue takes it to a whole new level, though, as some users are struggling to use the site without seeing repeated CAPTCHAs blocking access to videos.

The 2026 World Cup kicks off in several months across several streaming services, and FIFA has declared YouTube an official partner of the competition. Here’s what that means.

Google says that its new 30-second ad format for YouTube is now available, but only on TVs.

YouTube has hit a major milestone, with the vast depths of its content library now making it not only a behemoth, but the world’s largest media company – and it’s not close.

AI video generation is a real concern. Even in an era where AI videos tend to sport attributes that give the game away — like Coca Cola’s rapidly-transforming semi-truck in last year’s Christmas ad — it’s often good enough to fool audiences, which is why some platform owners are trying to get ahead of any potentially problematic deepfakes.

A while back, YouTube for Android TV introduced an account switcher at login or after cold boot, but it is now changing once again by showing any and all family members part of an existing Premium family plan.

The YouTube app for Android and iOS is currently suffering from an irritating bug that doesn’t seem to be new. The bug places ads over YouTube videos that can’t be dismissed.

The ability to build on short-form videos is a key part of the experience for many, but YouTube Shorts is now testing out a version of that which uses AI, with two abilities in the works.

YouTube has spent the bulk of its existence fighting against unsanctioned download sites and ad-blockers, but the past few years have seen Google really ramp up its war. Ad-blocking users have been treated to missing comments and video descriptions, error messages, missing view counts, increased buffering, loading failures, and much, much more. I get it — no one likes ads, and YouTube’s ads in particular have gone from 5-second pre-rolls and mid-video breaks to something far more in line with traditional streaming services. Modern YouTube ads often feel like they’re overwhelming the video that surrounds them.

Just under a year after expanding to the US, YouTube Premium Lite is adding background playback and offline downloads for “most videos.” 

Google says that it is now testing a new “conversational AI” tool on its TV apps for YouTube, enabling new features if you use the microphone.

If you’re trying to access YouTube right now and running into problems, you’re not alone, as a widespread outage appears to be affecting YouTube and, to a lesser extent, YouTube TV.