Over the past few weeks, we’ve had a pretty good look at LG’s upcoming G3 and while the phone is differentiating itself from its predecessor, the latest purported photos of the device suggests that it’s taking its cues from its competition. Pictured above is a front to back view of a gold G3, yes, gold like the iPhone 5s, Samsung Galaxy S5 and HTC One. It’s like gold is the new white. Remember a few years back when everyone wanted a white phone because of the iPhone? Sadly, Apple releasing the iPhone 5s in gold appears to be having the same effect on smartphone manufacturer’s today.

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