Google AI Plus came to the US this week as the more affordable alternative to AI Pro, which previously served as the entry point to premium Gemini features. Whether it’s worth downgrading comes down to how you use Google AI.
Expand Expanding Close
Genie 3 is a “general-purpose world model capable of generating diverse, interactive environments.” Google is now letting AI Ultra subscribers in the US access it with Project Genie.
Expand Expanding Close
Google brought AI Plus to the US yesterday, and here’s how it upgrades usage limits in the Gemini app.
Expand Expanding Close
After introducing the plan internationally in September, Google is bringing its AI Plus subscription to 35 new countries, including the US.
Expand Expanding Close
While the free tier of the Gemini app allows you to be quite productive, subscribing to Google AI Pro unlocks a lot more.
Expand Expanding Close
At I/O 2025, Google One AI Premium (and Gemini Advanced) became “Google AI Pro,” while a higher, more expensive tier was introduced with “Google AI Ultra.”
Expand Expanding Close
Just under a month after the announcement, Google AI Plus is coming to 36 more emerging markets for a total of 77 countries. It’s meant to be cheaper than AI Pro.
Expand Expanding Close
After announcing two weeks ago for one emerging market, the Google AI Plus subscription is now available in 40 more countries.
Expand Expanding Close
Google today announced “AI Plus” as a new subscription tier “designed to empower people in emerging markets to do more with Google AI, for less.”
Expand Expanding Close
For the Pixel 10 series, Magic Cue is one of the tentpole AI features, with Google believing that proactive contextual suggestions will change how you use a phone.
Expand Expanding Close
Ahead of the new school year, the Gemini app is adding a trio of new tools like Guided Learning, while the free year of Google AI Pro offer is back for college students in several countries.
Expand Expanding Close
Back in April, Sundar Pichai said over 30% of code at Google is now generated by AI. The company today released guidance for all Google software engineers on how to best adopt AI for coding and their work.
Expand Expanding Close
Following the consumer version at I/O 2025 last month, Google today announced “Google AI Ultra for Business.”
Expand Expanding Close
After previously being limited to a monthly plan, Google AI Pro is now available as an annual subscription for $199.99.
Expand Expanding Close
Another place AI is marking a particular big impact is weather forecasting. Google is continuing its work in the area with a new Weather Lab website and experimental cyclone, or hurricane, predictions.
Expand Expanding Close
To date, AI Premium is how you access the latest features from Google. At I/O 2025, that subscription tier is being renamed to “Google AI Pro,” while we’re getting “Google AI Ultra” for $249.99 per month.
Expand Expanding Close
Edits generated by the Pixel 9’s Reimagine feature inside the Google Photos Magic Editor will now be watermarked with SynthID.
Expand Expanding Close
Verizon is going to start offering access to Gemini Advanced with Google One AI Premium as part of it’s monthly bundles. Google’s AI suite will come as an add-on to home and internet plans for just $10/month.
Expand Expanding Close
Google first introduced its Generative AI Prohibited Use Policy in March of 2023, and an update today aims to simplify the list of what isn’t allowed for Gemini and other first-party tools.
Expand Expanding Close
At I/O 2024 in May, Google gave two examples of agentive experiences that you’d access through Gemini. Google might be ready to share more about agents that work in Chrome and are powered by Gemini 2.0 this December with Project Jarvis.
Expand Expanding Close
In acknowledgement of how generative AI makes complex image manipulation very easy and widely accessible, Google Photos is getting an info section that identifies such edits.
Expand Expanding Close
One of the more exciting uses of AI in desktop Google Chrome lets you naturally search your browsing history, and here’s how to turn that capability on.
Expand Expanding Close
“Ask Music” is the name of the AI prompt-based conversational radio in YouTube Music, and it’s seeing wider availability, including internationally, in recent weeks.
Expand Expanding Close
TensorFlow Lite (TFLite) was announced in 2017 and Google is now calling it “LiteRT” to reflect how it supports third-party models.
Expand Expanding Close