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In a world where we’re increasingly reliant on our phones to navigate the world, online reviews can make or break local businesses. Lawsuits regarding negative reviews show up in the news at least a couple times every year, and these review¬†pages are increasingly becoming the battleground where individuals¬†protest against¬†businesses partaking in practices they disagree with. On the other hand, however, a good rating online can entrench and create a moat around a business for years to come. That’s why Google now allows advertisers to include their Google reviews in their AdWords ads. expand full story