Lucasfilms

Google’s partnership with Lucasfilm and Disney to promote the new Star Wars movie has already seen everything from themed backgrounds in Gmail to an X-Wing marking your position in Google Maps, but the company is not done yet.

Searching for ‘a long time ago in a galaxy far far away’ leads to a great Easter egg, where the results are shown Star Wars intro style. It’s not just a dumb graphic, it’s the real search results, and each is clickable.

And there are Google Cardboard VR experiences (and custom viewers) coming soon … 
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Late last week we told you that the U.S. Justice Department apparently had evidence that Google, along with Apple, Adobe, Intuit, Pixar, Intel, Walt Disney and Lucasfilms, entered “no-poach” agreements as part of an antitrust investigation from 2010. U.S. District Judge Lucy H Koh made a statement yesterday at the U.S. District Court in San Jose, Calif., confirming the companies must face a lawsuit. According to the report from Bloomberg, Koh said she would allow plaintiffs to re-file their complaint even if an initial request by the defendants to dismiss the claims is granted.  

Judge Koh’s decision yesterday will result in Google and the other companies having to provide a detailed account of the agreements made with other companies. They must also allow lawyers to take depositions. One lawyer representing the plaintiffs, Joseph Saveri, said, “We get to see what really happened,” claiming the case could result in hundreds of millions of dollars in damages. Google provided statements to Bloomberg claiming they have “always actively and aggressively recruited top talent,” while the others have declined to comment.

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