With Microsoft and numerous regulatory bodies nipping at Google’s heels and decrying the Internet giant of shady advertising practices and loose privacy standards, one would think the Mountain View, Calif.-based Company might lie low for a while.

Well, that is not the case: The Next Web reported on a Google patent today that introduced technology for analyzing the environmental conditions (or background sound) of phone calls. The action would essentially allow Google to exhibit advertisements based on the clamor its science heard.

The patent, called “Advertising based on environmental conditions,” described how the method recognizes signal outputs from environmental conditions using a sensor coupled with the remote device (such as a smartphone). Google would then serve personalized ads based on the data gathered. In other words, if Google noticed a NASCAR race in the background of a phone call, it would then promptly offer ads for motor sports…

expand full story