online video

YouTube CEO Susan Wojcicki just stepped off the ballroom stage here at the 6th annual VidCon, the four day convention evolving around all things web video — although it takes some real effort to see past the hoards of teenage fandom. What she had to say was, well, a lot of what we already know about YouTube past, present, and future. The highlights? A “mobile, mobile, mobile” strategy starting with a new mobile app designed from the ground-up based on community feedback, even more tools for creators to make their lives easier and bring them closer to their audiences, and virtual reality.

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A new comScore research study revealed that United States viewership in January 2012 suffered a slight decline from December 2012, also proving Google was right to invest hundreds of millions of dollars into getting premium partners for content on YouTube. Last month, 181 million online users in the U.S. consumed nearly 40 billion online videos, which is a drop from 43.5 billion clips watched by 182 million users in December 2011. On average, we watched 22.6 hours of online clips with a 6.1-minute duration for each clip.

The search and Internet giant continues to lead the online video market with 152 million unique viewers. Google-operated websites cumulatively account for a whopping 18.6 billion views. Rival Hulu and VEVO delivered 877 and 717 million views, respectively.. In addition to Google websites, VEVO (51.5 million), Yahoo websites (49.2 million), Viacom Digital (48.1 million) and Facebook (45.1 million) round-up the top five online video destinations in the country.

Be advised that comScore defines a video as any streamed segment of audiovisual content for both progressive downloads and live streams. For long-form, segmented content, such as television episodes with ad pods in the middle, each segment of the content is counted as a distinct video stream…

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