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Google unveils The Physical Web project, ‘an open web spec to walk up and use anything’


Google today unveiled The Physical Web, a project that will allow anyone to walk up to a smart device and use it without downloading an app. Google UX designer Scott Jenson published details on what he described as “an open web spec to “Walk up and use anything.” Jenson says “The Physical web isn’t about replacing native apps, it’s about allowing interaction for the times when native apps just aren’t practical.” Expand