Samsung to start 2013 with new brand unveiling at CES?
Samsung plans to welcome the new year with a new look.
ChannelNews just published a report, citing sources in Asia, that claimed Samsung is working with Scott Bedbury, a brand-marketing wizard whose past experience includes Nike, to launch a “more vibrant International brand image alongside the likes of arch rival Apple.”
The new look, which apparently ditches the blue Samsung logo and fashion’s all-new advertising material with fresh colors that will compliment an overall brand identity for the company, is set to unveil at the 2013 Consumer Electronics Show in Las Vegas.
