SEOUL, April 8, 2015 — As part of its most ambitious smartphone introduction yet, LG Electronics (LG) will select 4,000 consumers in 15 countries who will “test drive” the all new LG G4 smartphone weeks before its official launch. Kicking off today in Korea, the program will target consumers in the following 14 other markets in the days ahead: Turkey, Indonesia, Singapore, United States, China, India, Brazil, Canada, United Kingdom, France, Germany, Mexico, Japan and Hong Kong.
Participants will be selected from applicants based on their entry responses (selection criteria may vary in each market). Individuals can increase their chances of being selected by sharing their application experience on social media platforms such as Facebook, Twitter and Weibo. Once selected, participants in each country will be given an LG G4 for up to 30 days to experience its unique design and features, including its personalized UX, high performance camera and impressive display for sharing online. Participants will be given various assignments to carry out over the course of their experience with prizes awarded.
“Customers are our best fans and we think this would be an exciting and unique way to get our most important mobile product of the year close to the public,” said Juno Cho, president and CEO of LG Electronics Mobile Communications Company. “We’re putting the success of LG G4 in the hands of consumers before the launch because we believe they are the best judge of a great user experience, beyond just benchmarks and speed tests.”
Interested consumers in participating markets are encouraged to check the local LG web page and social media sites in the coming days for more details on how to participate.
“Customers are our best fans” indeed.