The Analytics tool in YouTube Studio is adding new and returning viewer metrics to help creators better “understand different trends in your audience over time.”
Expand Expanding Close
YouTube is tweaking the way it ranks videos as part of its recent trend to improve video discovery.
Google’s video-sharing platform made changes to Suggest Videos in March, and it refreshed YouTube Analytics just yesterday, and now it is attempting to applaud and boost popular videos with new optimizations to ranking.
YouTube elaborated on the official YouTube Creator blog:
The experimental results of this change have proven positive — less clicking, more watching. We expect the amount of time viewers spend watching videos from search and across the site to increase. As with previous optimizations to our discovery features, this should benefit your channel if your videos drive more viewing time across YouTube.
YouTube does not detail the exact adjustments, but it clearly wants to feed engaging videos to users who do not have a specific search query in mind. The result, as YouTube suggested above, will not only supply users with trending video but will also pipe more views to successful publishers.
In a move that should make producers and video enthusiasts jump with joy, Google has finally rolled out an improved analytics feature on YouTube, allowing anyone to retrieve detailed reports and see who is watching their videos. The new capability goes beyond the existing Insight feature, which provides only basic analytics.
According to a post at the official YouTube blog, some of the features include a quick overview of how your videos have been doing in terms of view count, more detailed statistics, audience builders that let you discover which videos are driving the most views and subscriptions and audience retention, basically the ability to see “how far viewers are watching through your video”.
You can filter reports by a number of criteria, see line charts, download reports and analyze key metrics in different ways. The new tools should help anyone, especially YouTube’s content partners that share ad revenue with Google, make the most of their videos. The new Analytics feature will be released to everyone on a modern browser over the course of the day, Google said. More information is available in a support document here.
