Google’s new Nexus 7 ad more effective than Apple’s latest Genius ads, study finds

A study found that Google’s latest Nexus 7 ad, which aired during the Olympics is the most effective in the last 90 days. The ad, seen below, depicts a father and his son using a Nexus 7 while camping, as they take advantage of its compass, gaming, and reading capabilities. The survey, conducted by ad research firm Ace Metrix, asked a total of 500 consumers if they would watch the ad again and how persuasive it seemed. Out of a 950-point chart, Google’s “Camping” advertisement scored 662 points.

In contrast, another ad has created a ton of buzz lately. Apple’s latest trio of Genius ads (also aired during the Olympics), depicts a young, eager, Apple Genius helping customers with their latest Mac purchases. The ads take place on an airplane, the street, and in his apartment. The ads garnered a mix reception. The “Street” ad scored on the bottom of the rankings, while the “Plane” advertisement scored on the upper-middle rankings, the analyst told AdAge. 

We will allow you to decide which you like better by viewing the ads below. Of course, they are different products in different categories, but you can judge by the overall feel. Let us know in the poll below:  [AdAge]

http://www.youtube.com/watch?v=qqiSE-ukmgc&feature=player_embedded

http://www.youtube.com/watch?v=2qd-Oc6FFDA&feature=plcp

http://www.youtube.com/watch?v=oRveuk_4Or0&feature=plcp

http://www.youtube.com/watch?v=0LyIwJgQlsc&feature=plcp