comScore: iOS and Android continue move toward duopoly with 90 of US market in November

ComScore Nov 2012 platform

According to the latest numbers from comScore MobiLens for the United States mobile phone market, Apple and Samsung both continue to gain marketshare as the leading OEMs as Android and iOS move closer toward a duopoly with a combined almost 90 percent of the market. ComScore’s latest numbers track the three-month period ending in November, which saw Apple jump from 17.1-percent in August to 18.5-percent of the U.S. mobile phone market. Samsung continued its lead jumping up 1.2-percent to 26.9-percent, while gains for both companies come at the expense of decreases in market share for LG, Motorola, and HTC.

ComScore Nov 2012 OEMsAs for the U.S. market by platform, iOS and Android both experience slight gains over August numbers. With a joint 88.7-percent of the market for Apple and Google, RIM is the closest competitor dropping from 8.3-percent of the market in August to just 7.3-percent in November. Microsoft dropped from 3.6-percent to 3 percent:

In November, 75.9 percent of U.S. mobile subscribers used text messaging on their mobile device (up 0.3 percentage points). Downloaded applications were used by 54.2 percent of subscribers (up 0.8 percentage points), while browsers were used by 52.1 percent (up 0.1 percentage points). Accessing of social networking sites or blogs increased 0.9 percentage points to 39.2 percent of mobile subscribers. Game-playing was done by 33.7 percent of the mobile audience, while 28.7 percent listened to music on their phones (up 0.4 percentage points).

Game Over: Latest Nielsen survey says over 90 percent of US Smartphones purchased in last 3 months are iOS or Android

With iOS gaining roughly 30 percent United States marketshare as of Q4 2011 at the expense of RIM, Nokia and Microsoft, new numbers from Nielsen’s latest study show just how much of a duopoly the U.S. market has become. While noting about 50 percent of mobile subscribers in the U.S. are now smartphone owners, Nielsen gave a breakdown of how the two leading platforms continue to dominate as of February 2012:
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Is Japan's smartphone Android/iOS duopoly a sign of things to come?

(Cross-posted from 9to5Mac.com)

A pattern is emerging in smartphones. Think about it, the same scenario has been playing out over and over in every territory where Google and Apple battle for supremacy. Apple first wows the market with its iPhone. Then, Google brute forces its way into the game and eventually takes the lead thanks to countless Android handsets in all shapes, sizes and price points, carried by virtually all wireless operators. Japan, however, is an indication of a new pattern that has iOS and Android forming a duopoly that squeezes out entrenched players, upping the barrier to entry.

In the latest survey of the Japanese market by MMI Research Institute reported by Bloomberg Businessweek, Android posted an incredible 2,000 percent year-over-year growth, capturing 57 percent of the country’s 2010 smartphone market versus 38 percent for Apple’s handset (as big as anywhere) – a notable decline for the iPhone’s 72 percent share from a year earlier and also a catastrophic loss for other platforms.

Shipments of Android phones rose to 4.91 million units in the year ended March 31, Tokyo-based MM Research said in a statement today. That compares with sales of 250,000 units, or 11 percent of the market, a year earlier when devices running Google’s software started to be widely available in Japan.

Apple shipped 3.23 million iPhones in the country in the last fiscal year, all sold excursively via Softbank. The combined 57 percent share for Android plus 38 percent for iPhone leaves little room for Nokia and BlackBerry maker Research In Motion. Both brands have been reduced to the Others category with a minuscule five percent market share. Is this a sign of things to come? Read on…

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