mattel

Five 'mattel' stories February 2015 - February 2016

Google Store starts selling Cardboard viewers, adds virtual reality category

Abner Li Feb 29 2016 - 12:35 pm PT

The Google Store has added a virtual reality category and is now selling various Cardboard viewers. In the past, the Google Cardboard site only listed links to several companies selling compatible headset.

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Mattel announces an upgraded View-Master Cardboard Viewer w/ better lenses & audio jack

Abner Li Feb 15 2016 - 9:26 am PT

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Last year, Mattel first relaunched the View-Master as a Google Cardboard viewer. They’ve just announced today a second generation viewer with upgraded hardware at the New York Toy Fair. Additionally, they’re releasing more games in addition to virtual reality experiences.

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9to5Toys Lunch Break: View-Master VR bundle $35, SanDisk WiFi 32GB flash drive $30, more

Stephen Hall Nov 17 2015 - 1:19 pm PT

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Keep up with the best gear and deals on the web by signing up for the 9to5Toys Newsletter. Also, be sure to check us out on: Twitter, RSS Feed, Facebook, Google+ and Safari push notifications.

Heads up! During Black Friday/Cyber Monday you’re going to have to follow us on Twitter to get the best deals since many sell out too quickly to post.

TODAY’S CAN’T MISS DEALS:

View-Master Virtual Reality Bonus Bundle: Starter Pack PLUS “Destinations” Experience Pack $35 shipped (Orig. $45)

SanDisk Connect 32GB Wi-Fi Flash Drive for iOS/Android: $30 Prime shipped (Reg. $40)

Nexus 5 32GB Black/White in new condition: $210 shipped (Reg. $350)

7-inch Samsung Galaxy Tab 3 tablet: w/ FreedomPop: $60 shipped (Reg. $140+) | FreedomPop

Best of Black Friday – Streaming Media Players: Apple TV 64GB $180, Roku SE $20, 2-Pack Chromecast (2nd gen) $50, more

Best of Black Friday – HDTVs: 40-inch from $149, Samsung 55-inch Smart $580 (Reg. $1,200), more

Best of Black Friday – iPads, Tablets and e-readers: iPad Air 2 from $360, Amazon Fire $35 (Reg. $50), more

Best of Black Friday – Games: Xbox One/PS4 console bundles, deep discounts on games, more

Best of Black Friday – wearables: Fitbit Flex $59/Charge $90/more, $100 off Apple Watch, Android smartwatches, more

Giveaway: mophie juice pack reserve battery case for iPhone 6/s (multiple winners)

MORE NEW GEAR FROM TODAY:

Games/Apps: Star Wars Battlefront $50 or Battlefront PS4 bundle $330, Assassin’s Creed Syndicate $50, iOS freebies, more

Toys: Lincoln Logs Horsehill Station $15 (Reg. $30), Disney Pixar Puzzle $10 (Reg. $15), more
LEGO locations to offer free build sets in-store with registration
Monitors: Dell 24-inch Widescreen $240 (Reg. $275+), LG 34-inch UltraWide $400 (Reg. $460)
Daily Deals: Bolt 12,000mAh Car Jump Starter & Power Bank $45, Garmin nüvi 5-inch GPS $80
20% off iTunes Gift Cards: $100 for $80, $50 for $40, $25 for $20
Apple Watch sale at Best Buy, $50 off across the board, starting at $299 shipped (Open box $278)

BLACK FRIDAY AD LEAKS & NEWS:

Best Buy’s Black Friday ad brings deals on Apple Watch, Macs, HDTVs, games & more!

Walmart’s Black Friday ad leak hits with 4K UHDTV deals, iPad Air 2 $100 off, more
Target previews its top Black Friday deals, launches surprise one-day sale
Staples Black Friday Ad Revealed: iPad Air 2 from $374, mini 4 $300, more
Amazon plans dramatic Black Friday discounts for its Kindle, Fire TV Stick & Fire tablet
Amazon’s Black Friday Deals store is now open for business
eBay’s Black Friday and Cyber Monday will deliver deals on MacBooks, iPhone, iPad Air 2
GameStop Black Friday ad leak: PS4/Xbox One bundles $300, new Nintendo 3DS XL $180
Costco’s Black Friday ad includes deals on Chromecast (2nd gen), Fitbit Flex, more
Toys R Us Black Friday ad leak: Xbox One/PS4 bundles $300, more
Sam’s Club Black Friday ad leak: iPad Air 2 Cellular $175 off, Google Play $100 GC $80
Kohl’s Black Friday ad leak: more PS4/Xbox One $300 bundles, home goods, clothing
Sam’s Club One-Day Sale: iPhone 6s/Plus $100 off, iPad Air 2 64GB/128GB $150 off
HHGregg Black Friday: Beats Powerbeats2 Wireless Headphones $100, more
Sports Authority Black Friday Ad: Free gift cards w/ footwear, FitBit Charge HR $120
eBay calls on Black Friday shoppers to decide which products will get discounted this year
BJ’s Warehouse Black Friday ad hits with Samsung 4K UHDTV deals, fitness trackers
Sears Black Friday Ad: deals on Samsung 4K UHDTV’s, more
Black Friday ad leaks drop for Lowe’s, Menards, Cabela’s, and more
Grab 2 free ‘Star Wars: The Force Awakens’ tickets during Black Friday at Kohl’s
The Office Depot & OfficeMax Black Friday ad doesn’t bring much to the table

MORE DEALS STILL ALIVE:

Enjoy music anywhere in your home w/ the SONOS PLAY:1 Starter Set for $349 shipped ($400 value)

Apple MFi Certified 3.1A 4ft Coiled Lightning Car Charger $12 (Reg. $20)
LG 43-inch HDTVs: Smart 4K + $150 Dell Gift Card $600 (Reg. $800+), more
Jabra MOVE Wireless Bluetooth Headphones: $60 shipped (Reg. $100)
Adobe Elements 14 w/ download: Photoshop as low as $40, Premiere $60
Sony 7.2-ch. 4K AV Receiver w/ AirPlay and Bluetooth: $298 shipped (Reg. $400)
Mackie CR4 4-inch Multimedia Monitor Speakers (Pair) $120 shipped (Reg. $150)
GoPro HERO4: Silver (Prime only): $329 (Reg. $400), Black $395 (Reg. $500)
Bluetooth: Venstart 10W Speaker $20 (Reg. $33), SoundPEATS In-ears $25 (Reg. $50)
TEKTON Precision Bit & Driver Kit: $7.49 Prime shipped add-on (Reg. $12)
Shoe-up with with casual shoes and Boots 85%+ off at Amazon’s MyHabit
iPhone 6/s 3100mAh MFi Apple-certified battery case: $21 Prime shipped (Reg. $43)
Apple MagSafe 2 Power Adapters from $34 shipped (Reg. $79)
UE MEGABOOM in black: $227 shipped (Reg. $300)
12-month EA Access subscription: $25 (Reg. $30)
New Trent iPhone 6s Cases for $7.25 Prime shipped (Reg. $18), more
TechMatte 3-ft USB-C cables starting at $4.50 Prime shipped (Reg. $9), more
USB Deals w/ Prime shipping: Lumsing 10,400mAh Power Bank $13, more
Nest Cam 3-pack bundle launching this week for $497 ($100 savings)
Roku 3 Streaming Media Player (refurb): $70 shipped (Orig. $100)
Incase’s ‘Mystery Box’ gets you a $150 grab bag of Apple accessories worth $320
LG Google Nexus 5 16GB Unlocked GSM (Refurb) $150 (Reg. $300)
Speakers: AmazonBasics Portable Bluetooth $40, Logitech 2.1 w/ sub $25 Prime shipped
Dual-Port USB Power Banks: Poweradd 20,000mAh $18 (Reg. $36), more
44 comic issues for free: Batman, Star Wars, Spawn, The Walking Dead, and more
App Store Free App of the Week: PDF Expert 5 goes free for the first time ($10 value)
Implosion – Never Lose Hope for iOS goes free ($10 value)
Hitman Sniper for iOS hits its lowest price yet: $2 (Reg. $5)

T-Mobile is discounting iPhone 6s/Plus by $100 when bought on an installment plan or outright

Huge savings on pre-owned Apple Watches, deals from as low as $261 shipped

Apple iPod Touch 5th gen 16-64GB sizes, multiple colors: $149-$199 shipped

Apple Magic Mouse 2 (open-box): $68 shipped (Reg. $80)

Apple iPad Mini 2, space gray or silver: $199 shipped ($70 off)

NEW PRODUCTS & MORE:

Mass Fidelity tries to solve virtual stereo sound with its new Core wireless speaker

What Watch uses Bluetooth connectivity to tab the memorable moments of your life

Pulse brings Bluetooth LE + iOS connectivity to a slew of Canon and Nikon DSLRs
Roku surprises with a new “special edition” streaming media player
Nintendo announces Zelda Twilight Princess HD remaster, more
Mophie introduces new power banks with a sleek aluminum design
Yuneec introduces its own stabilized 4K action camera

9to5Toys Lunch Break: Mattel’s VR View-Master now available for $30, Bluetooth audio adapter $8, more

Stephen Hall Oct 5 2015 - 12:37 pm PT

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Keep up with the best gear and deals on the web by signing up for the 9to5Toys Newsletter. Also, be sure to check us out on: Twitter, RSS Feed, Facebook, Google+ and Safari push notifications.

Today’s can’t miss deals:

Mattel’s retro-rebooted $30 VR View-Master is now available for iOS and Android

Add Bluetooth/mic to any Aux speaker or headphones for $8 Prime shipped

Giveaway: Trinity Delta aluminum earbuds feature a unique design and top-notch sound ($135 value), 20% discount

Review: Rock Band 4 makes an old favorite come alive with refreshed gameplay, new songs & updated hardware

More new gear from today:

Add a TiVO Roamio OTA HD DVR w/ Lifetime service to your Cord Cutter setup for a one-time $300 fee

Games/Apps: Disney Infinity Marvel Super Heroes (all platforms) $20, Two EA sports titles $70, more
Logitech Harmony Touch 15-Device Universal Remote: $100 shipped (Reg. $140)
Daily Deals: Epson PowerLite Projector $400, Lytro 40 Megaray Light Field Camera $600, more
Media: Blu-ray & DVDs from $3 – Taken 2, RoboCop & others, Jurassic World pre-order, more

More deals still alive:

First-gen LG Watch Urbane smartwatch: $225 shipped (Reg. $280)

Apple iPad Air 2 Wi-Fi: 16GB $380 shipped (Reg. $499), 64GB $490 shipped (Reg. $599)
Get a no-contract iPhone 6s from Boost Mobile for just $450 shipped (Orig. $649)
Lenmar MAVEN iPhone 6 MFi 3,000mAh Battery Case $29 shipped (Orig. $100), more
App Store Gorgeous Games for $1 Sale: Tengami, Superbrothers, KAMI, Icebreaker, Out There, more
App Store Free App of the Week: Combo Quest RPG goes free for the first time ($1 value)
UE ROLL 360 Bluetooth Speaker (all colors): $90 shipped (Reg. $100)
Jawbone BIG JAMBOX Bluetooth Speaker (dented box) $120 shipped (Reg. $180)
LG 34-inch 21:9 UltraWide LED IPS Monitor: $620 shipped (Reg. $780+)
Kindle First Books for Oct: Infinity Lost, The Mentor, The Concealed, This Is the Night, more
D-Link DOCSIS 3.0 Cable Modem: $59 shipped (Reg. $73)
Samsung 850 EVO 2.5-inch Internal SSDs: 500GB $150 (Reg. $175+), 250GB $80 (Reg. $90)
Belkin QODE Ultimate Keyboard Case for iPad Air 2 in White/Gold: $49 shipped (Reg. $100)
Free Xbox Live Gold Games for October: Valiant Hearts, The Walking Dead, more
Free PS Plus Games for October: Super Meat Boy, Broken Age, Kickbeat, more
Freebies: iHop pancakes + Apache SIM HD for iPad + Better Homes and Gardens + More!
Halloween Décor up to 50% off: Star Wars candy bowl holders $40, outdoor blowups, more
iStumbler for $12.49 (50% off)
Learn to hack a Raspberry Pi: $115 (Orig. $804, CA Tax Only)
First Generation Lytro 16GB Digital Camera $80 (Orig. $199)
Loot Crate: 3-Month Subscription: $49 Shipped (Orig. $58, CA Tax Only)

New products & more:

The Sondors eBike is loaded with features and surprisingly affordable

EA’s new free-to-play Need for Speed No Limits is now available on iOS and Android
These Bluetooth earbuds use your iPhone’s Lightning port to charge
BRO Ball combines Bluetooth audio and pigskin for the ultimate tailgate companion
TiVo makes the DVR sexy with 4K content, AirPlay and one-click commercial skipping
Bose’s latest connected speaker lowers the entry price into the SoundTouch family
Keurig’s new KOLD brewer lets you make Coca-Cola at home but it’s going to cost you
Amazon snags exclusive streaming rights for Back to The Future trilogy

Mattel and Google send out invites to ‘view what’s possible’ at event on February 13

Stephen Hall Feb 5 2015 - 11:42 am PT

1 Comment

Mattel and Google have sent out press invites for an event they’re holding together on February 13th in New York City. The invitation, sporting the tagline “view what’s possible,” includes reference to what looks to be a reel from the old View-Master toy from the mid-1900s.
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