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Moto X won’t include engraving through Moto Maker at launch

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One of the over 2000 customization options offered through Motorola’s “Moto Maker” online ordering tool for its new flagship Moto X was the option to engrave the device. We noted last week that the beta for the online Moto Maker tool was censoring profanity and competitor’s brand names for engraving, but today the company has confirmed engraving won’t be an option for users at launch. PCWorld’s JR Raphael got word from Motorola:

This just in from Motorola: Custom engraving won’t be available on the Moto X at launch. During beta testing, the company determined the quality of the printing wasn’t meeting its standards and decided to pull the plug on it for now. Spokesperson tells me they hope to work out the kinks and start offering the option to consumers soon.

The Moto Maker online ordering tool allows a long list of color and customization options for Moto X customers. While the customization features are the big selling point for many users, most carriers are only offering black and white versions of the phone initially. AT&T will customers will have exclusive access to Moto Maker when it launches on the carrier on August 23. Other carriers are expected to get access later this year.

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Avatar for Jordan Kahn Jordan Kahn

Jordan writes about all things Apple as Senior Editor of 9to5Mac, & contributes to 9to5Google, 9to5Toys, & Electrek.co. He also co-authors 9to5Mac’s weekly Logic Pros series and makes music as one half of Toronto-based Makamachine.