Google and the NFL have struck a deal—just in time for the Super Bowl—to bring a plethora of in-game footage to YouTube, and the Mountain View company says that it’s also putting some of that content directly in Google search results. This doesn’t mean you’ll be able to stream any entire games, but you will be able to catch some of the most important moments. Google says that “no way he caught that” plays from Odell Beckham Jr. will definitely be showing up on YouTube at one point or another.
It’s pretty simple: On any screen you watch YouTube, NFL’s YouTube channel will bring you the sights and sounds this week in Arizona, from pre-game analysis to the highlights that everyone will be talking about. After the Super Bowl, don’t let the worst Monday of the year get you down. NFL’s YouTube channel will post more videos all through the offseason.
Highlights from Super Bowl XLIX will be the first content to hit the channel, but Google says that the NFL will be posting plenty of content through the offseason. You’ll be able to pick up right where you left off at the beginning of the 2015-2016 season, when you can expect the channel to blow up with all kinds of new videos and analysis. And, as a bonus, Google says that it’s making it super easy to find this content; all you have to do is search for the name of your favorite team in a Google search.
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