Google today has announced several new services that will enhance the advertising capabilities of YouTube. First off, the company has announced Shopping ads for YouTube. These ads will allow advertisers to show a click-to-buy ad within partner videos on YouTube. Advertisers only pay when a user clicks on the ad, similar to Shopping ads on Google.

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Shopping ads are presented via the “i” icon in the upper right corner of a video. For advertisers, they are built off of their existing product feed in Merchant Center and are selected based on a variety of contextual signs.

Google also today is introducing TrueView for app promotion for its in-display format. This format of ads appears when users are exploring content on YouTube. Promotion ads are also today being enabled in YouTube’s new Gaming app.

Building off the success advertisers are seeing with app promotion in in-stream ads on YouTube, we’re introducing TrueView for app promotion for our in-display format as well. This format reaches potential users when they’re exploring content on YouTube. Early results from brands promoting their apps with in-display point to strong performance both in cost per install and lifetime value.

Next, Google has also announced that it is expanding its Brand Lift service to account for YouTube searches in addition to Google.com searches. Brand Lift is a service that helps advertisers measure interest by monitoring lift in organic keyboard searches.

Finally, Google this week has revealed a new targeting product called Customer Match. Customer Match allows advertisers to better reach their customer base with the right message across Google Search, YouTube, and Gmail.

If you’re interested in reading more about Google’s new advertising initiatives, head over to its AdWords blog.

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