HTC said in a statement that regional sales teams have the ability to set prices independently of other areas, hence why the device is so much cheaper here in the United States than in Europe. As far as that “limited time, promotional offer” goes, HTC says the sale will end on November 7th. At that time, the price of the A9 will increase to $499.99 in the United States.
“The cost of the HTC One A9 is the same worldwide to all distributors and operator partners. For end consumers, HTC’s sales regions are given the freedom to set prices and promotions as they see fit for local market needs. The One A9 price in the US is a very limited-time promotional offer for that region’s online store, as well as select HTC-only franchise stores. The offer is a special promotional pre-sale and is expected to conclude once the One A9 is available on-shelf at major retail and distributor partners.
After the promotional pre-sale offer ends, the new price in the US at htc.com will be $499.99 beginning 12:01 a.m. on 11/7.”
You can read our early thoughts on the HTC One A9 here and decide if it’s worth the money for you.