Fossil officially released its very first Android Wear watch a couple of weeks ago. The $295 smartwatch is powered by an Intel Atom processor and has a round display complete with ‘flat tire’, and has now been made available to order from Google’s devices store. What’s more, because it’s on Google’s tech-focussed store, we get a much better idea about the watch’s internal specifications. As Android Wear devices go, it looks set to compete with the best of them…

As we already knew, the watch will eventually be sold with two different options: light stainless steel case with steel band, and light stainless steel case with leather band. The former is available to order now for $295, while the leather-strapped option is ‘coming soon’ for $275 from the Play Store, but available to order from Fossil direct.

It has a 1.5-inch circle OLED display with a resolution of 360 x 326, giving it a pixel density of 240PPI. Inside, there’s an Intel Atom processor paired with 1GB RAM and 4GB internal storage, along with a 400mAh battery which Fossil claims will get you through more than 24 hours of mixed use. It has Wi-Fi, Bluetooth 4.1 LE and IP67 water-resistance certification. As all good watches should, its strap is swappable for any standard 22mm watch strap.

There’s no knowing yet how popular the Fossil-made smartwatch will be, but with Fossil being one of the most recognizable fashion watch brands on the market, it could help get more smartwatches on to the wrists of regular consumers. Only one other well-known brand has released an Intel-powered Android Wear watch so far, and TAG Heuer has been surprised by the demand for its $1,500 Connected watch. Just this week it announced that it has had to ramp up production to cope with the number of orders received from retailers. With Fossil’s watch costing considerably less, and being available from its popular own-brand stores, there’s every reason to believe it could be very popular.

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