Following the launch of three new variants of the Moto G today, Venture Beat is reporting that Lenovo will be renaming the Moto X to the Moto Z. The company will retain the Style and Play monikers introduced last year, while the Droid devices on Verizon are also getting renamed.
The higher-end model that features a quad HD 5.5-inch display and Snapdragon 820 chip with 3 or 4GB of RAM will be known as the Moto Z Style. Meanwhile, the lower-end device with a full HD 5.5-inch display and Snapdragon 625 chip is the Moto Z Play. The Style and Play names were first introduced with last year’s lineup of Moto devices.
On Verizon, Moto devices will no longer be rebranded as the Droid Turbo or Maxx. They will retain the Z Style or Z Play name and be known as the “Droid Edition”. While it is a clunkier naming scheme, it should help Lenovo with brand recognition as they try to expand their presence in Western markets.
Furthermore, Venture Beat is also reporting that the modular backplates for both Moto Z devices will be called MotoMods. Several are currently in the works, including a battery pack, camera grip with optical zoom and flash, stereo speakers, and pico projector. The devices are expected to be announced at Lenovo’s Tech World event on June 9th.
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